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Two Greek islands are among the top choices of Swedes for holidays this autumn, according to booking data presented by TUI..
In particular, Rhodes (3rd most popular choice) and Crete (5th) are among the 5 destinations that attract the most bookings for this autumn.
Their top destination is the Canary Islands, followed by Cyprus (2nd) and Mexico (4th).
Meanwhile, according to research conducted by Kantar Media’s Sifopanel on behalf of TUI, via online interviews with a sample of 1,074 people aged 18-79 on 20-23 September 2023, despite the financial pressures on Swedish households, one in two intend to travel abroad in 2024 and one in three in winter.
Also, 18% said they will travel in spring and summer. At the same time, a relatively high percentage (31%) of undecideds about travel in 2024 is found.
The key findings of the survey were:
-Younger age groups are uncertain about future travel, while slightly more families with children say this year that they will not travel at all.
These two groups of travellers are relatively more likely than other Swedes to choose fewer trips or cheaper destinations.
-Only one in five (22%) say they have an increased need for a holiday in autumn or winter due to the heatwave in the summer.
TUI data confirms this trend, recording high levels of bookings for winter, particularly for the upcoming school holidays.
– During the autumn holidays, several departures to, for example, the Canary Islands, are almost full from almost all departure points across the country. Capacity has also been increased with larger aircraft on departures to Mexico to meet high demand. Currently, there are still seats available for Turkey and Rhodes.
Almost 7 out of 10 trips have already been sold on long-haul flights. Mexico in particular is a trend this winter, thanks to direct flights from Stockholm-Arlanda. However, most Swedes will travel over the Christmas holidays to the Canary Islands.